Built In Program eXpresi NET TV

PT Daesang Agung Indonesia

Mamasuka Rumput Laut

Creative Services, Media Buying, Brand Activation

Background

A prominent food product company sought to elevate its market presence and ensure its products were recognized as essential ingredients in cooking menus across various demographics.

Objective

Despite offering superior quality, the client's products were not as widely recognized or utilized in everyday cooking as desired. The primary challenge was to boost product awareness and integrate the brand into the public's cooking habits.

Strategy

Collaboration with NET TV for 'Built In Program eXpresi': A strategic partnership was formed with NET TV, a leading television network, to feature the client's products through the 'Built In Program eXpresi'. This program was meticulously designed to showcase the versatility and essential nature of the client’s products in cooking.
Targeted Content Integration: The program integrated the products into various cooking shows and segments, highlighting their importance in creating diverse and delicious menus. This approach not only demonstrated the products' utility but also ingrained the brand in viewers' minds as a must-have kitchen staple.
Engagement and Interaction: To further deepen brand engagement, the program included interactive segments where viewers could submit their recipes using the client’s products, fostering a community of brand advocates and loyal customers.

Results

Increased Brand Recognition: The 'Built In Program eXpresi' significantly enhanced the client’s brand visibility. Viewers began recognizing the products as essential components of their cooking routines, leading to a notable increase in brand recall.
Growth in Traffic and Sales: The strategic exposure resulted in a measurable uptick in both online and in-store traffic, translating into a substantial increase in sales. Retailers reported a higher demand for the products, indicating successful market penetration.
Enhanced Customer Engagement: The interactive elements of the program fostered a community of engaged consumers, further solidifying the brand's presence in the market. This engagement has paved the way for ongoing customer loyalty and repeat purchases.