Kenapa Saldo Saya Nol?

Puslapdik - Kemendikbud

Program Indonesia Pintar

Creative Services, Media Buying

Background

A financial institution faced a significant challenge: widespread public confusion and concern regarding why PIP balances were showing as zero. This misunderstanding led to a surge in customer service inquiries, negatively impacting client trust and operational efficiency.

Objective

Explain to PIP recipients why their balance is empty, and check it via the Si Pintar mobile application.

Strategy

A comprehensive Public Service Announcement (PSA) campaign was launched. The campaign's strategy is Educational Content Creation: Developed easy-to-understand materials explaining the reasons behind zero PIP balances, to diverse learning preferences.

Results

The PSA campaign led to remarkable outcomes, significantly enhancing public understanding of the reasons behind zero PIP balances.