PIP Boy

Puslapdik - Kemendikbud

Program Indonesia Pintar

Creative Services, Media Buying

Background

Clients face major challenges in limiting misuse of PIP funds. This misuse of funds not only undermines the financial integrity of the program but also deprives legitimate beneficiaries of critical support. The key challenge lies in effectively warning individuals who commit violations, thereby preventing potential abuse and fostering a culture of compliance.

Objective

Convey to the public that clients will take firm action against individuals who misappropriate PIP funds.

Strategy

To address this challenge, we introduced the "PIP Boy" initiative, a multifaceted marketing strategy designed to increase awareness about the proper use of PIP funds and the consequences of their misappropriation.

Results

Positive Public Feedback from the community was overwhelmingly positive, with many expressing a better understanding of PIP funds' purpose and the importance of their proper use.